Fashion in 5 w/ Jo Marsden from M&S


(M&S Style Edit).

1. I chose a career in PR because….

When I was a teenager I always said I wanted to work in fashion or PR (I actually wrote this in my National Record of Achievement!)– as it turns out you can do both. I always liked the idea of being able to combine my love of writing, working with people and organising events. It seemed like the perfect mix of everything.

2. What I love most about my job is…..

The day-to-day variety. One minute I am looking for a venue for an event, the next I’m dealing with budgets and the next day I could be having breakfast with a member of press to discuss the latest collection. Doing the same thing day in, day out would drive me insane.

3. If I could start my career again I would….

Nothing really! I started working in fashion PR while I was still studying for my degree at uni, which I think has helped fast track my career slightly. Even decisions which seemed awful at the time have probably shaped the person I am today and benefitted me in some way – even if I couldn’t see it at the time.

4. Above all else I value….

Friendliness and respect. ‘Treat others as you wish to be treated’ is something my Mum taught me and I try to live by it. More people should!

5. This year is all about….

Finding my next permanent role. I am currently freelancing and would love to settle back down into a permanent position where I can really get my feet under the table and get stuck in.

A big thank you to Jo, I totally agree- a little kindness goes a long way! x

Charlotte Olympia Leopard Kitty Slippers

Charlotte Olympia kitty flats

Fakes are my biggest fashion bugbear. And yes, I know I’ve banged on about this before but this time I have a very good reason! For endless months I’ve hung my nose over Charlotte Olympia’s Kitty Flats, it’s taken some serious resistance to avoid the look-alikes and not be persuaded or distracted by the next big thing. Nothing could quite compare to the ‘oh they feel so good’ moment the first time I tried on my new shoes- I’m so pleased I held out for my one true love. Am I obsessed with these kitty lovelies…. just a little bit?!!

Kitty flats

Joules Quilted Jacket… Horse Optional!

Inbox full of fashion week fun and I’m longing for home comforts.

Joules Quilted Jacket

(It seems someone else took a liking to my new jacket too!)

After four weeks of non-stop fantasy fashion, I needed a dose of country cool which was kindly provided by the lovely folk at Joules who sent over a belated birthday present. A quilted jacket is a wardrobe essential in the country. I have a long-line navy quilted jacket already so the short, fitted Moredalenew jacket in black was a perfect match. Quilted jackets are a devil to get right- too loose and you look like you’re wearing an over-sized duvet, too tight and any physical activity is pretty much impossible! Joules have the balance just right- snug but practical.

Joules Quilted Jacket

The added details really make this jacket special. The cheery yellow, floral lining and pink trim lifted the ‘everyday jacket’ from mundane to marvellous. Cord pockets and binding, metal poppers and back vents ensured this little gem didn’t lose any of its tradionial charm. Joules have a full selection of women’s coats to choose from (I also liked the pink quilted one).

JoulesEvery good country girl needs a quilted jacket…. may as well be stylish too!

A big thank you to Joules.

Fashion Week Warm Up…

Mary Katrantzou

– Sign up to the Mary Katrantzou website launch, rock around the clock. Mary Katrantzou.

– London Fashion Week is under way- keep up with all the action. LFW.

– Nails Inc are offering 20% off at to celebrate LFW- just type in LFW20 at the check-out. Nails Inc.

– Don’t forget to pick up a copy of ELLE- The Interns Issue (October) in store now. Edited by the lovely and super talented Sophie Osborne.

– If your peckish find Fashion Week Cake designed by Coco’s Tea Party over at Aubaine. Humm…. yummy! Coco’s Tea Party.

Super Saturday….

Bright Young Things 2013

– The British Fashion Council launch their blogger strategy for LFW. A renowned team of bloggers will be helping the BFC put together a strategy to ensure accredited bloggers receive the best LFW experience possible. BFC.

– Three LCF graduate collections will be on display in Selfridges’ windows and concept store as part of the Bright Young Things 2013 showcase. UAL.

– Reiss launch their first in-house perfume, sign up to their newsletter for a chance to win a personally engraved bottle. Reiss.

– Win VIP tickets to Whistles S/S14 show at LFW and £300 to spend in-store. Whistles.

– New York Fashion Week kicks off- watch all the action here. NYFW.

French Connection… From Sketch To Store.

French Connection

Bravo French Connection, I adore your From Sketch to Store campaign!

When the French Connection catalogue arrives it is always a good day. Last week the A/W13 book landed on the mat and even though I’d already had a preview of this season’s collection from the highly publicised Rankin campaign, the catalogue means I can really scrutinise the designs and figure out what would work on me (the digital catalogue is available here).

French Connection

The whole point of the A/W13 campaign was to highlight the fact that French Connection actually design their own collection in-house and don’t ‘borrow’ from other designers. Ever noticed that some retailers have scarily similar designs, almost identical? It’s a sensible idea when you think about it, reproducing last season’s best seller and you’re pretty much guaranteed success. Design something new and it’s a leap into the unknown- it may turn out to be a big hit or epic flop.

I cringe slightly to use this phase but ‘fortune favours the brave’ where fashion is concerned. Reproduce the same old design with no hint of innovation and you will fall behind.

French Connection

From Sketch to Store celebrates the design process. I’m not suggesting radical change but it would be nice to see variety and originality. Take inspiration from the past by all means but inject it with a good dose of fresh talent (check out GFW for inspirational design- we have some amazing talent in the UK). Congratulations to French Connection for reminding everyone (myself included) just how important originality really is.

Carven = Carefree Summer


These paisley-print Carven flats from in the sale. Pretty paisley patterns always remind me of last-minute summer holidays and exotic destinations. I’m hoping to wear these colourful flats through until winter to add a bright accent to my autumnal wardrobe.

Carven flats

When my new shoes arrived last week, I was super impressed to find such a beautiful box on my doorstep. I plan on re-using the box for storage as it’s just too lovely to throw away.

Matches Fashion

Girl Meets Dress Collaboration.

Girl Meets Dress contacted me for a feature on their blog, selecting my top 5 cocktail dresses from their ever-expanding collection of designer dresses available to rent. Anticipating that whittling down my top fave five dresses would take some time, I got to work straight away. Girl Meets Dress stocks all the classic ‘must-have’ dresses- the Herve Leger bandage dress, halter-neck Halston and Missoni knits. Deciding to steer clear of the obvious choices I picked 5 dresses that won’t be instantly recognised and will leave admirers wondering ‘where did she get that from?’

Carven Dress

First on my lust-list was Carven’s voluminous skirt dress (partly because I love the word voluminous- just sounds so delicious), the fit and flare form is ultra flattering and it’s such a pretty shade of blue. I think I could have a lot of fun in this dress! For the rest of my stylist picks click here.

Voting time for Whitney Port Comp…

Remember a couple of weeks ago I posted about The Venus Goddess Competition to design an outfit for Whitney Port? Well it’s time to vote and I’ve decided to chance my luck and submit a design.

Golden floral skirt material

All designs must show off Whitney’s lovely legs (and who wouldn’t be envious of those pins?). I’ve plumped for a floral print, silk skirt with embroidery to the hem and layered details highlighting Whitney’s tiny waist. Teamed with a fluid, silk jersey, sleeveless top with gold embellishment to the neck and a gathered, deep v-neck back with metallic trim.

Screen Shot 2013-08-22 at 15.06.53Screen Shot 2013-08-22 at 15.06.04

Above is a sneak peek at some of the design details, to view the design in full and vote (anyone who votes for me will receive my best wishes and a huge thank you!) click here.

J.Crew Pinterest Debut.


Yesterday American retailer J.Crew posted their September issue collection on Pinterest, marking a social media milestone.

J.Crew opted to showcase their fall collection through the media channel rather than the traditional subscribers catalogue. For a company who didn’t even have a Pinterest account until last year, this is a bold move. While I love picking up a copy of Vogue and admiring the ads, social media sites like Pinterest allow me to share my fave collections/items with my followers, potentially expanding the brands audience. Don’t be surprised to see more designers/retailers promoting their collections exclusively through social media in the future.