Online shopping giant Net-A-Porter to launch print magazine.
PORTER will be a bi-monthly consumer magazine featuring fashion, beauty & lifestyle produced by Net-A-Porter, headed up by Lucy Yeomans, launching 2014. Lucy currently edits ‘The Edit’ Net-A-Porter’s online magazine but this will be the retailers’ first venture into print publication following a 104 page tester magazine ‘The Collections Special’, sent out to 10,000 customers earlier in the year.
Retailers have spent the last decade trying to keep up with e-commerce by establishing digital platforms and investing in social media. This is a real change of pace for an online retailer to move into traditional media. I can’t wait to read PORTER and see how the publication stacks up against established magazines like Vogue & ELLE….