J.Crew Pinterest Debut.

J.Crew

Yesterday American retailer J.Crew posted their September issue collection on Pinterest, marking a social media milestone.

J.Crew opted to showcase their fall collection through the media channel rather than the traditional subscribers catalogue. For a company who didn’t even have a Pinterest account until last year, this is a bold move. While I love picking up a copy of Vogue and admiring the ads, social media sites like Pinterest allow me to share my fave collections/items with my followers, potentially expanding the brands audience. Don’t be surprised to see more designers/retailers promoting their collections exclusively through social media in the future.

Advertisements

3 thoughts on “J.Crew Pinterest Debut.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s