I avoid the ‘so what do you do’ conversation like the plague. It always results in raised eyebrows and confused nods. Blogging can’t really be a career choice, can it? Well actually yes…. it may not make you rich but it can be a ‘real’ job. During a chat session last year about blogging, someone asked Liberty London Girl aka Sasha Wilkins “You make it sound like a full-time job…. how do fit it in with other things (like earning a living)?” To which the ever witty LLG replied “This IS my full-time job!” -enough said.
Slowly attitudes are beginning to change towards bloggers. It’s nice to be invited to shows and snapped for ‘street style’ edits but it’s only recently that brands (or those in charge of marketing) have really begun to appreciate the value bloggers offer. Yet bloggers seem to be infiltrating main stream fashion at every turn. Here’s a few examples of bloggers who are making their mark on the industry-
–Liberty London Girl seems a sensible place to start. Last week the queen of social media popped up on the BBC, commentating on Royal fashion at Ascot.
– This week Sophie Osborne (editorial assistant at A Girl, A Style) starts her internship with ELLE. Sophie will be Editor for the October Interns edition of ELLE magazine.
– Anna Hart the woman behind St Molton Street Style landed a role as marketing manager at Vestiaire Collective- a stylish role for a stylish lady.
So repeat after me… ‘Who run the world….. bloggers’
P.S Should point out that Sasha has commentated on Royal Ascot before in her previous role as editor before setting up LLG.