Mix two stylish sisters and a seriously quirky heritage brand and the result is Allium B’s Liberty London print dress collection. Think Royal Ascot, Ladies Day, strawberries and cream and eccentric hats. All that’s great and good about Britain contained in a well-cut, print dress.
Before you rush over to Atterley Road to enter todays competition, the rather talented Katie Starmer- Smith (Atterley Road founder) answers a few questions about Atterley Road. Confirming their will be birthday cake…. I could never trust a person (or brand) that doesn’t do birthday cake!
– Tell us about Atterley Roads’ biggest success to date?
For me, Atterley Road’s biggest success to date was when we were first recognised by Vogue and then being voted 5th in their top 100 online stores.
– Atterley Road has some great features, talk us through what you love about the brand.
I love Atterley Road’s mix of labels. We have some great brands on board, run by amazing people and it’s important to shout about them and share with our customer. Also, I think this all helps create a good customer experience, knowing a bit of history behind the brand and not just being another retailer.
– What’s next for Atterley Road?
We’ve been very busy: we have doubled our number of brands for next season – we have some fantastic labels from Scandinavia and France too. We’re really obsessed with print, colour and texture for winter, so make sure you look out for our edited selection. And, of course, we’ll have so many exciting accessories to choose from!
– You have so much planned to celebrate Atterley Roads’ 1st birthday, why is it so important for independent retailers to really mark these occasions?
Turning one is a big milestone for us, it’s really important for to mark this occasion and also treat our customers as a thank you for being so loyal and helping us through our first year! We also wanted to introduce our new and existing customers properly to our brands and partners through exclusive giveaways.
– And most importantly…. will there be cake?! Details please…..
It wouldn’t be a birthday without cake!!