Ellie Goulding gets the party started at ASOS.

ASOS have teamed up with indie pop starlet Ellie Goulding for the Best Night Ever.

Ellie has put together a guide to the party season, inspired by her quirky, cool Britannia style. Accompanied by an exclusive video of Ellie performing her new track ‘Only You’ to get you in the party mood. The Daily Edit is guest edited by Ellie this week, bringing little bursts of the songstresses signature electro style. ASOS have already collaborated with Azealia Banks and Charlotte Free to create the Best Night Ever……

I mentioned in a previous post that collaboration is key this season, so watch out for some killer collections. Collaborations seem to be falling into two camps, designer and celebrity. Kardashian Kollection for Dorothy Perkins verses Markus Lupfer for Whistles- personally I love both (Yes, I will be trying to get my hands on a Kardashian leather jacket and who wouldn’t want Markus Lupfers’ silk pyjamas, they really are the cats pyjamas!). Which do you prefer, celebrity or designer collaborations? Have you bought a piece from either collection?


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